Physical Media. The political arm of Waterbound Pictures. We stand for change and work to change, as we create content about people and movements that matter.

From nudge to push to sway to move, we are a group of craftspeople whose work spans the multitudes of American Infrastructure: candidates, ballot measures, climate action and conservation, foster care, needle exchange, professional sports, education, financial markets, pharmaceuticals, social media, and beyond.

The six lines in our logo come together to form the first symbol of the I Ching: Creativity. From there, we are rooted, and the fire is kindled. We are thoughtful collaborators, insistent communicators, proud award-winners, wide eyed world-changers.

We use every tool of cinema and brand awareness to shape and create stories- sight and sound, voice and body, awe and wonder - to investigate and instigate immediate, lasting change. We are Physical.